EVALUATION OF THE USE OF THE TRANS METRO DELI BUS TRANSPORTATION MODE ON THE LAPANGAN MERDEKA - PINANG BARIS ROUTE IN MEDAN CITY
Kata Kunci:
Transportation, public transportation, service level, Customer Satisfaction IndexAbstrak
Transportation has a very significant role in various aspects such as social, economic, environmental, and others. Therefore, the problems faced by almost all big cities in Indonesia are congestion, air pollution and traffic congestion. This mode of transportation consists of land, water and air transportation modes. For the land transportation mode itself, it is subdivided into road and rail modes. Public Transportation is passenger transportation using public transportation and is carried out with a Rent or Pay system. This study is to measure the level of passenger service with the Customer Satisfaction Index method. With the aim of knowing how much interest the people of Medan are in using the Trans Metro Deli Corridor of Pinang Baris Terminal – Medan Merdeka Square. the calculation of the questionnaire data was carried out using the Customer Satisfaction Index (CSI) method to calculate the service quality of Trans Metro Deli Medan, that the level of service obtained was satisfactory with a passenger satisfaction level of 73%. The factors that do not satisfy passengers are in terms of the condition of the bus stop and service information.
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